Making the Most of Back-to-Business Season: The Method for a High-Performing Catalogue

September is fast approaching!

And with it comes your clients’ desire

for renewal, fresh style, and exciting finds.

It’s the perfect time to rethink your luxury

and second-hand product catalogue.

But how can you successfully update it

without disrupting your entire organization?

A New Catalogue for a New Start

At every key moment of the year, your catalogue should reflect both your brand identity and your clients’ expectations.

And back-to-school season is the time when consumers actively seek new products to mark a fresh start.

But be careful: updating your catalogue is not a task to take lightly — it requires a well-thought-out strategic approach.

New product introductions must be handled with care, without disrupting the balance of your offering or compromising your supply chain.

Align with Evolving Consumer Expectations

Today’s customers are no longer just buying products — they’re seeking meaning in their purchases. Their choices are driven by strong values: sustainability, well-being, ethics, diversity, and inclusion.

So ask yourself the right questions:

1. Do your products reflect these values?

2. Is your supply chain aligned with your brand commitments?

   
   

If certain items no longer fit this vision, consider removing them from your catalogue. This will strengthen your brand’s coherence and authenticity.

Identify Strengths and Areas for Improvement

Before redesigning your catalogue, it’s essential to review past performance.

Look at your sales data from last year’s fall season:

1. Which products delivered the best results?

2. Were there specific materials, colors, or cuts that resonated with your audience?

   
   

This analysis will help you reinforce high-performing product lines and capitalize on validated trends. Conversely, underperforming items should be revised or removed to sharpen your overall offering.

Streamline and Update Your Product Content

The post-summer period is the perfect time to assess the quality and relevance of your product content.

1. Remove obsolete references or products that are no longer aligned with your brand positioning or values.

2. Check that your product pages are accurate and up to date: availability, pricing, visuals, descriptions.

3. Take this opportunity to enrich your content by including key buying information, answers to frequently asked questions, and strategic keywords to improve your SEO.

Launch Your Products Strategically

It’s not always necessary — or even advisable — to release your entire new collection in September.

Some products may perform better if launched at more relevant times of the year, such as the holiday season or Valentine’s Day.

Instead, consider a progressive release strategy, with smaller product drops at regular intervals. This keeps your audience engaged, creates a sense of anticipation, and often leads to higher conversion rates.

It also simplifies inventory management and enhances the perceived exclusivity of your offer.

Leverage Social Proof to Create Connection

To increase the appeal of your product range, highlight what worked well in the past.

1. Showcase last year’s top-performing products in a visual carousel or curated editorial selection.

2. Pair this with a compelling promotional offer (e.g., a discount for the first 10 buyers) to create urgency and drive engagement.

   
   

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Back-to-business season is a strategic opportunity to reposition your offering, strengthen your brand image, and drive sales.By combining past performance analysis, content optimization, and smart product launch planning, you can turn your catalogue into a true growth driver.

Here are three bags that are perfect for the return to work — ideal to highlight this season. They strike the right balance between functionality, elegance, and sophistication, and are particularly relevant in the luxury and second-hand market:

1. Celine Sangle Bucket Bag

• Why? Elegant without being overly formal, its structured bucket shape makes it ideal for a professional daily routine. It can hold a laptop or tablet while maintaining a chic silhouette.

• Style: Minimalist, modern, and highly appreciated by urban professionals.

  
  

2. Prada Galleria Tote

• Why? A classic and functional choice, this tote is perfect for the office. With its interior compartments, it combines practicality with Italian sophistication.

• Style: Discreet elegance, ideal for business attire.

3. Saint Laurent Manhattan Bag

• Why? Compact yet structured, the Manhattan is a great option for those who prefer a lighter but refined bag for professional meetings.

• Style: Luxurious and understated — ideal for a stylish return to the office.

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Are you considering investing in one of these iconic bags?

Now is the perfect time to take action.

Click below to access our wholesale platform and discover an exclusive selection of luxury pieces — don’t miss this unique opportunity to find something truly exceptional!

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